recycling

After a long struggle it seems that Clorox, who owns Brita, has launched a program to recycle water filters in North America. An interesting point is that they had been recycling the filters in Europe for a while and it took so many petitions and such a long time to get it here. Anyhow, the press release on November 18th introduces two options for recycling the filters:

• Drop off: Through the Preserve Gimme 5 program, select Whole Foods Market stores will begin collecting No. 5 plastics and used Brita pitcher filters.
• Mail in: Consumers who wish to mail in used Brita pitcher filters are encouraged to package the filter in a small, used box and send it via ground shipping. The box will also be recycled by Preserve

The press release does not indicate whether or not recycling will be made available in Canada through Whole Food Market stores but I guess mailing the filters in is always an option. I will be keeping mine and collecting filters from whoever wants to hand them to me.